A Marketing & Media Savvy Selling System

Selling your home in today's market requires more than just a simple MLS listing, it takes savvy marketing and a comprehensive selling system. My unique approach to selling your home informed by my 20+ years of digital marketing and media production experience ensures your home attracts the right buyers and the best price possible.

Concierge Seller Service

A COMPREHENSIVE PROPERTY MARKETING plAN ThaT DRIVES THE RESULTS YOU WANT

I'm a marketing and media professional with over 20 years experience creating multi-million dollar marketing campaigns that get results. I'll leverage my marketing and media expertise and experience to create a bespoke marketing plan to help your property stand out and find the right buyers and the best price possible.

Drone Photos & Videos

CAPTURE YOUR PROPERTIES BEST FEATURES

I'm a licensed and experienced UAV pilot and will provide every client professional quality drone photos and videos where regulations permit and will create stunning social media aerial content to showcase your property.

Virtual Open Houses

THE NEXT BEST THING TO BEING THERE

I'm an experienced livestreamed and virtual content creator, and will create virtual tour content for every property and will host live streamed open houses to ensure your property can reach as wide an audience as possible.

Marketplace Listings

REACH NEW POTENTIAL BUYERS

Online marketplaces like Facebook Marketplace and Craigslist offer overlooked opportunities to market properties. I've created 100s of listings on these sites and will create effective marketplace listings for your property.

The Home Selling Process

Whether you're a first time home seller, or looking to sell an investment property, this useful guide provides the steps to ensure your home selling experience is smooth and problem free.

Understand Why You're Selling

STEP 1:

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offering. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so they can adjust your selling price accordingly.

Determine Selling Price

STEP 2:

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working your real estate agent is the best way to determine the right selling price for your home. A real estate agent with experience and knowledge of your local market can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Start Preparations

STEP 3:

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Great Opportunity

Create A Marketing Plan

STEP 4:

I craft a bespoke marketing strategy tailored specifically for your property's unique attributes. My multi-faceted approach encompasses a range of tactics, from conventional listings to targeted social media campaigns, agent networking, and sophisticated SEO and social media initiatives, all aimed at maximizing exposure and driving high-quality traffic to your home. I we don't stop there; our comprehensive package includes cutting-edge extras designed to set your property apart. Expect a custom website devoted solely to your home's features, 3D MatterPort tours for immersive virtual viewings, and high-quality photography and videography that capture your property in its best light. Additionally, we offer meticulously designed, four-page custom brochures and detailed home feature sheets to provide potential buyers with tangible takeaways that keep your property top-of-mind. Trust us to represent your home in a manner as exceptional as the property itself.

Evaluate Offers

STEP 5:

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Great Opportunity

Accept An Offer

STEP 6:

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your real estate agent.

Get Ready To Close

STEP 7:

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Close

STEP 8:

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations! You Sold Your House. Now What?

Once you have sold your home, you’re ready to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind on your new path and I'm here to help every step of the way in the next stage of your real estate journey.